Can-Am was brought to life in 1972 when BRP created Can-Am as a motorcycle brand. Can-Am first manufactured high-performance motocross dirtbikes.
In February 1998, BRP entered yet another market which was all-terrain vehicles (ATVs). Can-Am ATVs and side-by-side vehicles are manufactured by BRP which is a
Canadian company. Can-Am Off-Road now offers a full line of ATV and Side-by-Side vehicles that are designed for riders of all skill levels and age groups.